There are moments in business that aren’t about growth.
They’re about purpose.
Strobe My Ride has officially launched the “We’ve Got Your 6” Volunteer Emergency Lighting Donation Program in Canada — a commitment to donating professional emergency warning lighting to Volunteer Fire Departments, Volunteer Search & Rescue Teams, and Volunteer Medical First Responders across the country.
This program didn’t start in a boardroom.
It started years ago.
The Story Behind the Program
When I was a teenager, I was part of the Ottawa Paramedic Service MedVent Program — one of the early members helping get it off the ground.
We purchased a John Deere Gator using allowance money, birthday money, and whatever we could scrape together. We turned it into “Rescue 1,” a mini off-road ambulance built to serve at community events and emergency scenes.
One of the most expensive components?
Emergency warning lighting.
Anyone who has priced professional emergency lighting in Canada knows it’s a significant investment. But visibility saves lives — and cutting corners isn’t an option.
At that time, every dollar mattered.
That’s when I met the late JM Bois, owner of Intercept PSE in Ottawa. He provided fair deals on used emergency lighting so we could safely equip the Gator and later our personal vehicles as licensed responders.
He believed in supporting volunteers.
That experience shaped everything.
The Real Cost of Emergency Lighting for Volunteer Services
Across Canada, Volunteer Emergency Services respond to:
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Highway collisions
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Rural medical emergencies
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Missing person searches
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Community standby events
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Natural disasters
Many operate with limited municipal funding and aging equipment.
Professional emergency warning lighting is one of the most critical safety tools on scene:
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It increases visibility in low-light conditions
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It reduces secondary collision risk
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It protects responders and the public
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It improves scene command presence
Yet for many volunteer organizations, upgrading emergency lighting systems can be financially out of reach.
That’s where this program comes in.
Introducing the “We’ve Got Your 6” Emergency Lighting Donation Program
What was formerly our Patrol Surplus section has now been officially renamed:
The “We’ve Got Your 6” Give Back Program
This is Strobe My Ride’s official Volunteer Emergency Lighting Donation Program in Canada.
Every item listed in this section is available to be donated — free of charge — to qualifying volunteer emergency services demonstrating operational need.
No gimmicks.
No hidden conditions.
Just support.
Who Can Apply
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Volunteer Fire Departments
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Volunteer Search & Rescue Teams
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Volunteer Medical First Responders
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Community-based Volunteer Emergency Services
Organizations anywhere in Canada may apply.
How to Apply for Emergency Lighting Support
Volunteer services can apply by:
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Emailing a short video of their current lighting setup to sales@strobemyride.ca
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Explaining:
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Who they are and where they serve
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The type of calls they respond to
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Current lighting challenges
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How upgraded emergency lighting would improve safety
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Recipients are selected based on:
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Demonstrated operational need
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Safety impact
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Community service role
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Budget limitations
Our goal is simple: help the departments that need it most.
In Memory of JM Bois
This Volunteer Emergency Lighting Donation Program is dedicated in memory of JM Bois, founder of Intercept PSE in Ottawa.
He supported young responders when budgets were tight and resources were limited. He understood that emergency lighting isn’t about appearance — it’s about safety.
We also shared something less visible — the reality of mental health challenges that many in emergency services quietly face.
Giving back mattered to him.
It matters to Strobe My Ride.
This program carries that forward.
Supporting Volunteer Emergency Services Across Canada
Strobe My Ride supplies professional-grade emergency lighting solutions across Canada, including:
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Surface mount warning lights
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Mini light bars
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Full-size light bars
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Hideaway lighting
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Plug-and-play systems
The “We’ve Got Your 6” program ensures that volunteer services in financial need can access life-saving visibility equipment without financial strain.
Because budgets should never determine safety.
You Protect. We’ll Equip.
To every Volunteer Firefighter.
To every Volunteer Search & Rescue member.
To every Volunteer Medical First Responder in Canada.
We’ve Got Your 6.
Be Seen. Be Safe. 🇨🇦
