When I first founded Fleet Safety Products (est. 2022), it wasn’t about chasing trends or carving out a niche online. It was about filling a real gap I saw every day in roadside safety — a gap where the right equipment can mean the difference between life and death.
For over 20 years I’ve lived and breathed road safety — starting as a City Constable in the north, then as a Highway Patrol Officer, and later managing fleet safety and compliance for some of Ontario’s largest construction and transportation operators. I’ve written tickets, investigated collisions at 3 a.m. on frozen highways, escorted oversized house moves, and guided CAT 797 rock trucks up to the northern diamond mines on ice roads. I’ve also taught others as an Ontario Certified Superload Escort Instructor, helping ensure the biggest loads on our roads move safely.
I’ve seen the devastation of roadside crashes, and I’ve also seen the difference proper equipment and training make. What’s clear is this: safety isn’t optional — it’s the law, and it saves lives.
The Hard Truth About Warning Lights
One of the most overlooked pieces of roadside safety is warning lighting. There are standards in place for a reason — Class 1 SAE is the benchmark for lighting performance under the law. It ensures workers are visible in time for others to react.
Yet too often, operators unintentionally buy lights that don’t meet the standards. Big-box retailers and online marketplaces make it easy to grab something that looks like a deal, but in reality, uncertified lights can fail in poor weather, may not be bright enough, and often don’t synchronize correctly. Most importantly, they don’t provide the protection roadside workers deserve.
This is not about pointing fingers — it’s about recognizing a widespread industry issue. And it’s why I’ve dedicated myself to creating a solution.
Why Strobe My Ride Exists
The Fall 2025 launch of Strobe My Ride is the natural next step in building on what I started with Fleet Safety Products. Canadians have needed this for a long time: quality, compliant, Class 1 warning lights at fair prices.
I’ve sourced, tested, installed, and used every type of warning light imaginable over my career. I know what holds up in -30°C northern winters and what burns out in two months. I know which flash patterns work best for tow trucks, snowplows, and roadside response. This isn’t theory — it’s decades of hands-on experience.
By running an e-commerce model, I can keep costs lower and pass those savings directly to operators — whether you’re a one-man tow business, a municipal fleet, or a construction contractor. You shouldn’t have to choose between budget and safety.
Picking My Brain Will Always Be Free
This re-launch isn’t just about selling lights — it’s about sharing knowledge. If you’re a small business, a municipal operator, or someone planning a project, picking my brain will always be free. I know how valuable it is to have practical advice without a sales pitch, and I want to provide that.
When you buy from Strobe My Ride, you’re not just buying a light. You’re benefiting from 20+ years of law enforcement, fleet safety, risk management, and compliance experience.
Final Word
At the end of the day, Strobe My Ride exists because visibility saves lives. I’ve seen what happens when people aren’t seen, and I’ve dedicated my career to reducing those risks.
Whether you’re a tow operator, a snowplow driver, a construction foreman, or anyone who values safety — you now have a Canadian company built for you.
Strobe My Ride — Be Seen. Be Safe. We’ve Got Your 6.
